Who Are We? What is Idolater?
Idolater is a unique initiation in the field of cultural relations aiming to build stronger connections between Europe and South Korea. Our firm – established in 2015 – focuses on connecting different cultures through events, concerts and youth summits. We link two nations by creating a platform for communication to make people discover the advantages of cultural diversity. Idolater was established to create a bridge between the Korean pop music and the European fans. According to our prior market research there is a business gap in the event organization specialized in K-pop concerts and simultaneously the demand of cultural exchange is rapidly increasing.
Our organization is unique on the European entertainment market because we not just plan events but we put a big emphasis on mediating between different mentalities and bringing different nations together. Our aim is to widen the European youth’s horizons and knowledge beyond their cultural entity. We unite the European K-pop fan groups by organizing official K-pop events like concerts, fan projects, K-pop camps, fan meetings, K-pop workshops and we keep strong communication between them and the K-pop world. In the last 15 years K-pop has become an increasingly globalized phenomenon and very popular in many parts of the world causing a strong demand for connection between the Korean idols and the foreign fans. Even though there are lots fans in Europe, by not communicating with each other and not forming a unit, they stay almost invisible for the Korean market.Recognizing the problem mentioned above, we decided to establish a team who is determined to connect the Hungarian and European fans with the Korean communities. We would like to bring the Korean singers to Europe but we also put a great amount of energy to motivate the youth for accepting cultural diversity and cooperating with each other. Mediating the Korean culture in Europe is a key factor in our business.